Better to be boring: one consistent design across all OSes

We previously wrote how Skype did a smart thing by creating one consistent design for its version 5 across iPhone, Android and Windows Phone.  It’s smart because it will save time and raise the probability of a high performing, consistent experience.

App developers should test and iterate their apps’ design until satisfied of greatness.  If you have a different design for each OS, that’s multiple times the amount of work needed to test and iterate.  Totally unnecessary.  A great design is universally intuitive; an iPhone user will be able to use a well-designed Android app and vice versa.  And if they can’t — requiring the back button to navigate the Android version for example — guess what, that’s not a great design.

There are many examples of good cross-platform design and the most obvious one is Instagram.  The Android version is nearly identical to the iPhone version.  When the design works, why risk changing things just for the sake of the OS?  Of course, you should still take into account each OS’ quirks.  For example, with feecha the sharing function is native to Android, whereas we had to custom build it for iPhone.  But if we were to port feecha to Windows Phone, it will look exactly like our design for iPhone and Android.

Then there are apps that are designed differently for iPhone and Android, and often to bad results.  One such example is Yahoo Sports.


Can you tell which is better?  To be fair, the iPhone version is 5.3.2 while the Android version is 4.8.6, but I remember the iPhone version before it turned 5 and it still had the same basic interface and navigation as it does now.

I vastly prefer the iPhone version.  Why?  Because the navigation menu is at the bottom, within easy reach of my thumb so I can mostly use the app one-handed.  My typical usage behavior is to open the app to check scores and then the news.  With the Android version however I am forced to use my second hand to navigate from scores to news as the button is at the top; as is more typical of old-fashioned, badly designed Android apps.


Yahoo team, if you’re listening, please make the Android version exactly like the iPhone version. This way you can focus on improving only one design, which also presumably means you can do that faster and better.

Since we’re on the subject, one such improvement is the ability to do a left-to-right swipe gesture to activate the channel menu so I can easily switch from one sport to another one-handed.  Right now I need to use my second hand to tap the top-left “hamburger” icon or perform hand gymnastics with one; neither are user friendly.  This will definitely be a problem on 4.7-inch or 5.5-inch sized phones.

It would be great if I can access this screen with a swipe


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