We wrote before how the future of driverless cars won’t be Toyota but Uber. We hypothesized that car manufacturers won’t risk putting their brand behind such a project, and that you wouldn’t be able to walk into a car dealership in the next 7 years to buy one. Instead, the future of driverless cars will be in services like Uber, where consumers don’t own the car but pay to ride it.
This excellent article from Reuters, chock full of insider reporting, supports all those hypotheses.
Car manufacturers won’t risk their brands:
Car companies, all too familiar with the devastating financial and brand damage of recalls, would see any hiccups with the self-driving car as a threat to their main business.
“We’re not going to put our name on a project like that because if something goes wrong, we have a lot more to lose.” – Guy from major car manufacturer
It’ll be years before you can buy a driverless car from a dealership:
Some in the industry predict fully automated cars will be available as soon as 2020, though research firm IHS Automotive does not expect the cars to be widely available until 2035.
To start, driverless cars won’t be purchased but used on-demand:
Google co-founder Sergey Brin has described self-driving cars as an on-demand service that consumers summon when needed. That would represent a seismic shift from a longstanding model based on individual ownership.
Ahhh. It does feel good to be right. 🙂