Seen an idea that made you cringe in horror?

Have you ever seen a professionally made product idea or demo that made you cringe in horror?

If you haven’t, it’s your lucky day because I have an especially bad one.

Wasn’t I right? Oh my!

Where to begin with this “dress?”

The shockingly ugly looks?

The awful noise it makes?

The 18 excruciating seconds it takes to expand or collapse?

The likely possibility that people will always be stepping in and out of your personal space, meaning that dress will constantly be expanding and collapsing and making that awful, awful noise?

The fact that the expanding motion can be interpreted as male, and the connotation mega creepy? (OK, it’s actually kinda funny, but still.)

I don’t even know where to begin on how it looks from the back.

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