indonesia

Just a scant few days ago, I wrote about how the 7-inch mini tablet might go the way of the dodo bird, and a scant few days later, I may have to eat my words. According to a report from the IDC:

Large smartphones (otherwise known as phablets), are already a growing trend in Asia, having outshipped notebooks and tablets last year.  But IDC finds that now even larger devices, tablets of 7” screen sizes and above, are increasingly shipping with cellular voice capabilities, and such devices are getting more traction in the Asia/Pacific excluding Japan (APeJ) region, breaching the 25% mark in the second quarter of 2014. . .This translates to more than 60% growth on a year-on-year basis in unit terms for this category of tablets, which also incidentally happen to be 100% Android-based.

The report also goes on to state that 50% of 7-inch and up tablets shipped in India and Indonesia have cellular voice capabilities. I travel to Indonesia a lot and so find that nugget fascinating, as I don’t recall ever having seen a person call with a tablet. They probably do via a headset.

I can believe this trend happening for a number of reasons: cost, perception that more is better, traffic and handbags.

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Yesterday, Path launched version 4.0 of its app.  Version 4 is an incremental improvement over version 3 and there is now a new standalone messaging app.

Path is supposedly doing alright, growing from 1.5 million DAUs at the beginning of the year to 4 million.  A TechCrunch article further states that:

Southeast Asia is now its biggest market, with the U.S. coming second, but Path is also seeing some user growth from the Middle East.

While TechCrunch will readily accept Path implying it’s popular in South East Asia, data from App Annie shows that it’s really just Indonesia.

I spoke to a couple of friends in Indonesia on why they use Path.  The country has distinct characteristics that make Path a useful product there — perhaps uniquely — but that usefulness isn’t in messaging as the company believes.

It would be a mistake for Path to extrapolate too much from Indonesia into a company-wide bet.  Though I suppose they have to go somewhere.

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