Large smartphones (otherwise known as phablets), are already a growing trend in Asia, having outshipped notebooks and tablets last year. But IDC finds that now even larger devices, tablets of 7” screen sizes and above, are increasingly shipping with cellular voice capabilities, and such devices are getting more traction in the Asia/Pacific excluding Japan (APeJ) region, breaching the 25% mark in the second quarter of 2014. . .This translates to more than 60% growth on a year-on-year basis in unit terms for this category of tablets, which also incidentally happen to be 100% Android-based.
The report also goes on to state that 50% of 7-inch and up tablets shipped in India and Indonesia have cellular voice capabilities. I travel to Indonesia a lot and so find that nugget fascinating, as I don’t recall ever having seen a person call with a tablet. They probably do via a headset.
I can believe this trend happening for a number of reasons: cost, perception that more is better, traffic and handbags.