Speaking of videogames, Electronic Arts announced an interesting offer in EA Access: for $5 a month or $30 a year, Xbox One owners can play all the games in EA’s so-called Vault, which currently consists of FIFA 14, Madden NFL 25, Peggle 2 and Battlefield 4; with more presumably in the pipeline. You can also get 10% off EA titles purchased through the Xbox One game store. If you’re planning on buying even one EA game, it’s worth getting EA Access for the 10%. Essentially, EA Access comes free for one month with every >$50 game purchase.
This appears to be a modified approach of in-app purchases on mobile; i.e. lower barriers to adoption, create stickiness once adopted and monetize later via downloadable content. If successful, it might even create network effects.