TechCrunch reported earlier that the Apple Watch’s Edition — made of 18K solid gold — might cost up to $1,200. That sounds reasonable.
Then respected Apple insider John Gruber of Daring Fireball predicted the following prices:
- Sport (aluminum/glass): $350
- Standard (stainless steel/sapphire): $1,000
- Edition (18-karat gold/sapphire): $5,000
In fact, he thinks there’s a decent chance the Edition edition will retail for $10,000!
That’s just…frikkin crazy. Here’s why: 1) it doesn’t matter how much gold there is, people will view Apple Watch as a piece of electronics and not as haute horlogerie; 2) electronics depreciate fast; 3) it’s not even a good looking watch.