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When the Cornerplay turned 100, I highlighted my 22 favorite posts. It feels much too soon to do that again, so for this milestone, will instead share what I’ve learned.

Google is king. That’s been the biggest surprise for me so far. The Cornerplay is syndicated weekly on TechSpot and e27 — two fine publications — primarily because as a casual writer, my objective is to be read. Yet, the largest referrer of traffic by FAR is Google. Nearly 27% of all traffic came from Google search and the next largest is 6%.

For example, Googling “the credit card information is not valid. please check your entries carefully.” will get you my article about Sony’s epic failure to process payments on PSN as the top result (as of this writing). I guess I’m the only person who wrote about it outside of forums and the like. It suggests long tail topics — especially those about consumer pain points that aren’t addressed — can generate enduring traffic from Google.

It’s depressing if you think about it. For publishers, it’s no longer about building an audience who loves your content and checks in everyday, even if via RSS or Twitter. That path takes a lot of time and money. No, if you want to become a business, it’s about getting Google to like you and send you traffic. Or becoming click-bait central and relying on Facebook to go viral.

That’s if you’re in the game of building traffic. Fortunately, I’m in the game of writing about whatever is interesting, so I can speculate what winning might require and then proceed to ignore it. Nevertheless, here’s more about the Cornerplay, 200 days in:

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It’s been 100 days since we started the Cornerplay. Wow! Time flies. This blog started out as a hobby, a creative outlet away from work, and I hope to keep it that way.

It was hard sometimes to maintain the discipline to post everyday. On average, each post takes two hours to write and so my nights have been consumed by this blog. I don’t watch TV any more, but that’s probably a good thing.

The Cornerplay has reached over 10,000 readers, which doesn’t sound like a lot until you consider it’s the 10,000 best looking people on the planet. Every single one of them reading this awesome blog. And somewhere along the way you helped us pick a logo.

Today, The Cornerplay is syndicated via two weekly columns: every Thursday at TechSpot, a leading tech publication with 4 million readers; and every Monday on e27, Asia’s leading technopreneur website. I’m honored to be affiliated with these two fine publications.

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Like most entrepreneurs, I started off reading about the tech industry with TechCrunch, and shortly after discovered other big blogs like Engadget and small ones like Fred Wilson’s AVC.  Soon I needed Google Reader to manage all these websites, and my favorite reader was Flipboard.  Google retiring Google Reader was probably the first time I felt genuinely disappointed by tech — it’s not often change feels like a step backwards in this industry.

Its replacement, feedly, has reliability problems and doesn’t have as nice of an interface.  So I continued to use Flipboard but depended on its Technology section to get the bulk of my industry news; and then would go to individual websites Web 1.0 style to fill out the rest.  I was reading less — especially the smaller blogs — but this might have been OK as I had less time for reading.

Then I discovered Techmeme, a website that aggregates what it thinks are the best news and analyses for the tech industry that day into one page.

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